AI Editorial Plan in 30 minutes: Practical guide for SMEs

Home » AI Editorial Plan in 30 minutes: Practical guide for SMEs

What you will discover in this article:

• Why quantity must not kill quality
• The secret of prompts: giving an identity to the AI
• 3-step workflow: Ideas, Writing, Formatting
• Recommended tools (besides ChatGPT)

The biggest challenge for a local business in Aprilia or Latina is not publishing, but knowing what to publish. Often you end up posting the same blurry photo of the counter because you don't have time to think. Artificial Intelligence changes everything.

Why quantity must not kill quality

A common mistake is asking the AI to "write 30 posts." The result will be generic and boring. The winning strategy is to define content pillars: (e.g., 1 Educational, 1 Behind the Scenes, 1 Offer, 1 Testimony) and ask the AI to apply them to your specific reality.

The secret of prompts: giving an identity to the AI

Don't write: "Write a post for a pizzeria". Write: "You are an expert Social Media Manager specialized in local food marketing. The tone of voice should be friendly but professional. Write a post for my pizzeria in Aprilia explaining why we only use stone-ground type 1 flour."

3-step workflow: Ideas, Writing, Formatting

1. Phase 1 (10 min): Ask the AI for 15 different angles to talk about your services. Choose the best 10.
2. Phase 2 (15 min): Have it generate the copy (captions) and the ideas for images/videos for these 10 posts.
3. Phase 3 (5 min): Ask the AI to organize everything in a table with Columns: Date, Topic, Copy, Format (Reel/Post).

Recommended tools

• ChatGPT / Claude: For text generation and strategy.
• Canva Magic Studio: To create coordinated graphics in seconds starting from the AI texts.
• CapCut: To edit fast videos following the generated scripts.

At MKDA we implement content automation systems to allow entrepreneurs to be online without becoming slaves to their smartphones.

Author: Matteo Kiramarios

Founder of MKDA. I help companies scale content production thanks to Artificial Intelligence.